The “Fake News” Business

It’s easier than you think to be fooled into clicking. (Junior Report)

The ability to reach a global audience turns ‘fake news’ into big business

There are different kinds of ‘fake news’. Some is created with a comical intention, to make fun of some situation: in these cases, we can see clearly that the piece of news isn’t true, however real it may look.

But there are also people, groups or companies that see big business in fake news thanks to its great ability to spread the word and get thousands of views.

More visits = more money

In these cases, a website or a social network profile begins to publish fake news, sufficiently striking to attract users’ attention.

The goal is to make the news go viral and get more visits and followers: each new visit is a click, and each new click means more money in advertising.

This type of practice is different from the ‘clickbait’, a technique used by most of the digital media to capture readers’ attention with witty or controversial headlines that later lead to not-so-shocking news … but true, after all.

They usually start with phrases like: “You will not believe what happened”, “10 things that you’ll surely spot” or “This happened and you would never guess what happened after ” Surely you’ve fallen for it!

Translated by Chaplin’s Languages | Find out more in Junior Report

Article anteriorCareful: fake news!
Article següentThe Post-Truth: true or not?


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