The ability to reach a global audience turns ‘fake news’ into big business
There are different kinds of ‘fake news’. Some is created with a comical intention, to make fun of some situation: in these cases, we can see clearly that the piece of news isn’t true, however real it may look.
— El Mundo Today (@elmundotoday) May 31, 2017
But there are also people, groups or companies that see big business in fake news thanks to its great ability to spread the word and get thousands of views.
More visits = more money
In these cases, a website or a social network profile begins to publish fake news, sufficiently striking to attract users’ attention.
The goal is to make the news go viral and get more visits and followers: each new visit is a click, and each new click means more money in advertising.
This type of practice is different from the ‘clickbait’, a technique used by most of the digital media to capture readers’ attention with witty or controversial headlines that later lead to not-so-shocking news … but true, after all.
Solo el 10% de la gente sabe escribir correctamente estas palabras https://t.co/hhMVlbj7uq
— BuzzFeed en español (@BuzzFeedEspanol) May 30, 2017
They usually start with phrases like: “You will not believe what happened”, “10 things that you’ll surely spot” or “This happened and you would never guess what happened after ” … Surely you’ve fallen for it!