Why Facebook overshadows other media

Today, more and more people stay up to date with Facebook (Regis Duvignau / Reuters)

We read the news on our walls, but we often forget where the information comes from

Temas relacionadoMost people get informed with Facebook. That’s what data tells us: out of every ten people you ask, six have a Facebook wall. And what do they do with it? Well, share what interests them: interviews and rigorous reports with comments, complaints, jokes, memes and even lies. A mix of everything.

Data also tells us that eight out of ten Spanish watch TV. So, people still prefer television to Facebook. Not for long though, because younger people are choosing to use the computer and mobile devices more and more, such as the Smartphone and the tablet, rather than a TV.

But who is it that has written what is published on Facebook? Most of it does come from journalists and television, radio, press or internet media. However, it is very likely that you won’t even remember who it came from, but only that you read it on some social network.

Facebook has 2.000 million accounts registered (mrPliskin / Getty Images/iStockphoto)

This is where the Media has a problem because many people who read a piece of news on the network, usually take it as just one more post on their wall. But hardly anybody turns to the original media to get more information. Did you know that there are 2 Billion people registered on Facebook?

Translated by Chaplin’s Languages | Find out more in Junior Report


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